State of Mobile Ad Fraud and Stake in its Suppression | Impact Growth 2018

State of Mobile Ad Fraud and Stake in its Suppression | Impact Growth 2018

Full Video: http://bit.ly/impactgrowth2018 As bad actors increasingly set their sights on mobile campaigns, it’s imperative that both supply and demand side players take an active role in cleaning up the digital supply chain. Our panel – MoPub (Twitter), COMET (Cox Media Technology), LKQD and Hotels.com – representing multiple points in the chain, share their views on how they’re confronting ad fraud across the marketing funnel with an emphasis on in-app impression fraud and the tactics they’re using to tackle it.