Ad Fraud & Brand Safety at MWC 2016 – Jason Cooper, Integral Ad Science

Ad Fraud & Brand Safety at MWC 2016 – Jason Cooper, Integral Ad Science

Mobile apps have fundamental mechanical challenges in creating brand safe environments, according to Jason Cooper, general manager mobile, Integral Ad Science.

The Drum caught up with Cooper at Mobile World Congress to discuss the impact of mobile on the issues of fraud, ad safety and viewability.

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