IAB Informs: Ads.txt and Ad Fraud
Tim Elkington, Chief Digital Officer at IAB UK, answers six key questions regarding ad fraud and ads.txt including:
What is ad fraud? 0.00
What is in place to stop ad fraud? 0.23
What is ads.txt? 0.53
Why should I use it? 1.21
How can I find ads.txt on publisher websites? 1.48
Where can I find more information? 2.12
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