#PROGIO: “Fraud, Viewability and Beyond” – Panel Discussion
Session recording from PROGRAMMATIC I/O San Francisco 2016.
In this update on issues in the supply chain, executives tackle some of the biggest challenges in programmatic media as the viewability debate remains strong and fraud in programmatic continues to morph.
Nicolle Pangis, Global Chief Operating Officer, Xaxis
Shaina Boone, Managing Director, Marketing Sciences, OMD USA
Jonah Goodhart, CEO & C0-Founder, Moat
Mike Zaneis, President & CEO, TAG – Moderator
http://programmatic.io