A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it’s estimated to cost advertisers $16.4 billion in 2017.
In this video, experts from InMobi and Kochava discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
You’ll learn:
– What are the incentives for mobile ad fraud?
– What does fraud look like and how can it be detected?
– How can the industry work together to eradicate ad fraud
