mTraction FaaS | Affle’s Fraud Analyitcs As a Service Platform

mTraction FaaS | Affle’s Fraud Analyitcs As a Service Platform

FaaS is a real-time fraud analysis platform which helps you define and catch the user acquisition fraud happening on your app. It gives you interactive tools to identify the fraud on run-time as per various in-built machine learning algorithms based on research done on 15+ reason codes which are the main reasons for the fraud prevalent in the global mobile adtech industry. FaaS data engines already consists of 1000s of IPs, sub-publisher-ids, hashed-device-ids, etc. which have been blacklisted across various geos/ categories and this helps FaaS evaluate your app’s traffic across multiple parameters like bot, device spoofing, ip pools, defunct ips, click spamming, emulators, ad stacking, etc.