Brian O’Kelley, AppNexus, Talks About The Ad Tech Renaissance @ the 2017 IAB ALM (full session)

Brian O’Kelley, AppNexus, Talks About The Ad Tech Renaissance @ the 2017 IAB ALM (full session)

Brian O’Kelley, Chief Executive Officer and Co-Founder, AppNexus, talks about the Ad Tech Renaissance during the 2017 IAB Annual Leadership Meeting. Independent publishers aren’t reaping the benefits of their creative output as much as they could. If that remains the status quo, it has the potential to imperil the open internet. How can publishers retake control of their destiny? For O’Kelley, 2017 is the year when publishers will fight back.