DEFCON 15: Click Fraud Detection with Practical Memetics
Speaker: Broward Horne Software Consultant
“Click Fraud Detection with Practical Memetics” is an evolution of my previous Defcon presentations. The original Meme Miner program and Meme Theory were enhanced for better predictive ability which led to an accidental detection of “Pay-Per-Click” advertising fraud. This presentation includes expanded overview of Meme Theory, real-life example of Botnet click fraud, strategies to detect memetic inconsistencies in network propagation, strategies to deceive existing detection schemes and future “Pay-Per-Click” fraud issues. See http://www.realmeme.com for more.
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