Digital disruption: Digital marketing services & ad tech

Digital disruption: Digital marketing services & ad tech

Given the proliferation of digital content and increased use of digital devices, the digital marketing services and ad tech markets are growing over 20% year-to-year. This is forcing companies to transform their businesses to accommodate this dramatic shift in technology and change in market dynamic to make use of incoming services. TBR covers the firms that provide IT consulting and systems integration services as well as the software solutions that analyze and optimize digital marketing programs.

On Tuesday, Jan. 20, 2015, TBR Senior Analyst Seth Ulinski and Principal Analyst Patrick Heffernan hosted a webinar providing insights into sales and marketing strategies, product portfolios and business performance of these growing markets. They then fielded questions from the audience.

Questions for discussion included:

• Which vendors are leading the pack?
• Which vendors are the disruptors?
• How and where are key vendors allocating resources?
• How do business models and financial performance compare?