To stop ad-fraud bots like hyphbot, brands need to give media buyers amnesty

To stop ad-fraud bots like hyphbot, brands need to give media buyers amnesty

To stop ad-fraud bots like hyphbot, brands need to give media buyers amnesty
Just before Thanksgiving, AdForm uncovered Hyphbot, the largest bot net ever discovered. The scariest part of the discovery for many brand advertisers was that the bot net spoofed billions of impressions of premium content from sites like the Economist and the Financial Times. The FT, which recently reported on its own spoofing discovery, urged publishers to adopt ads.txt as quickly as possible. While premium publishers scramble to adopt ways to protect their inventory’s value like ads.txt and T…