Amy Bartle – Brands Unite: Let’s Stomp Out Ad Fraud
Mention ad fraud and the conversation often goes one of two ways: viewability or “not my problem.” Unfortunately both of those options leave marketers exposed to under delivery, wasted media dollars, and funding criminal activity.
As the joint baseline ad fraud study by the Association of National Advertisers and WhiteOps launched, they expected to find bogus websites with nothing but a bot audience. Instead, out of nearly 3 million websites covered in the study, mere thousands were completely bogus. Most of the bots visited real websites run by real companies with real human visitors.
Ad fraud gets home users hacked, defeats user targeting, and will costs advertisers over $6B in 2015. Do you really want to be the reason that Grandma got hacked and waste your companies media budget? With a few strategic moves, you can remove bot traffic from your media spend and increase your media effectiveness while reducing the incentives for criminals to invade online media. This session will offer insights to the online fraud landscape and actionable steps you can benefit from immediately.
Featuring:
Amy Bartle, Director of Media and Digital Marketing, La Quinta Inns & Suites
Filmed at ADAPT Scottsdale Summit, 2015
http://vmamedia.com/event/adapt-summit/
