CleanAds I/O 2015 – “How ‘Clean’ Do Consumers Find Your Advertising?” – Fatemeh Khatibloo

With all this talk about technology, marketers and agencies, the voice of one crucial part of the ecosystem can get lost: consumers. This keynote will focus on what consumers think makes advertising dirty and what marketers can do to ensure their perspective is part of the advertising clean up.

Fatemeh Khatibloo, Principal Analyst, Forrester