Is Marketing & Ad Tech Wall Street Gold or the Next Bust?
Over the past several years, investment in emerging marketing and advertising technology companies has expanded wildly despite a growing chorus of warnings that the market is overhyped. Companies like Buddy Media and Neolane have been scooped up for hundreds of millions of dollars by larger players, who recognize the transformational role that technology is playing in a shifting marketing and advertising world. Now, some of these tech startups are beginning to dip their toes in the public markets. Debates are swirling around the true value of these companies. Will they bring a boon in public markets or is the marketing and advertising technology ecosystem really overhyped? A panel of VCs, Wall Street analysts and top technology execs will face off, offering their opinions and predictions on advertising and marketing tech’s future.
Speakers:
Jeffrey Bussgang
General Partner, Flybridge Capital Partners
Marc Grabowski
Chief Operating Officer, Nanigans
Jon Guido
COO and Partner, AGC Partners
Brian Kardon
CMO, Lattice Engines
Moderator:
Elisabeth DeMarse
Chair, President and Chief Executive Officer, TheStreet, Inc.