Brand chiefs from B&Q, Shell, GlaxoSmithKline outline what they expect from programmatic trading

Brand chiefs from B&Q, Shell, GlaxoSmithKline outline what they expect from programmatic trading

Brands including B&Q, Shell, Glaxosmithkline, Pokerstars, Moneysupermarket, and Boehringer Ingelheim have come together to air their views on what the future of programmatic trading should hold. They discuss everything from the current issues around lack of transparency, and other digital issues including viewability and ad fraud, alongside how the industry should move forward, and the future of programmatic TV.