Mansi Trivedi highlights the importance of digital at ad: tech Bangalore

Mansi Trivedi is the Strategic Planning Director at Ogilvy & Mather. From her session she wanted the audience to take away key messages that: despite everyone being excited about digital everyone is equally scared about digital because it has put a lot of pressure on companies to constantly keep a track of people’s behaviour; the other being that there are too many channels — which one to pick and choose and how to use it most effectively; and the role of visual tools to enable shopping which is video and pictures.