evoLeads – Ad:tech New York City 2014 – Free tracking for life draw
Affiliate network and tracking platform are not customarily used in the same sentence, but evoLeads believes it has developed an environment for both to function mutually while preserving the anonymity of each network’s client base.
The concept of having a marketplace (CPA network) affixed to a tracking platform is a speculative venture, but evoLeads is confident that both networks and publishers will embrace the notion. Networks licensing the software can capitalize on additional revenue streams, if they choose to do so. Affiliates win because offers are centralized in one location with networks competing for their business. Furthermore, the company has devised a marketing strategy attracting publishers from all segments of the market.