Cannes to Recognize AdTech Innovation with New Award

The organizers of Cannes Lions have announced a completely new program at Cannes Lions titled the “Innovation Festival.” It will be a two-day program, June 25th & 26th held at the Grand Palais. The program will recognize the impact of data on the creative advertising process. (The program happens concurrently with the overall festival.) A number of adtech companies are participating including Google, MediaMath, Quantcast and the Trading Desk.