Vivek Shah, Ziff Davis on Curtailing Online Traffic Fraud at 2014 IAB Annual Leadership Meeting

Vivek Shah, Ziff Davis on Curtailing Online Traffic Fraud at 2014 IAB Annual Leadership Meeting

Vivek Shah, CEO of Ziff Davis and Chairman of IAB Board of Directors discusses the critical issue of online traffic fraud and the steps that publishers, exchanges, and buyers need to take to ensure a healthy digital ecosystem. From 2014 IAB Annual Leadership Meeting.