View in 2: The Media Inversion and rise of Niche Content | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

Did you know that there are now YouTube channels with over a quarter of a million subscribers around quilting, sneakers, and even 18th century cooking tutorials? While previous media technology provided few means for obscure or unexpected genres to reach a mass audience, things are now changing rapidly thanks to YouTube. In this episode, we explore how YouTube has brought about an inversion in media by surfacing millions of distinct videos every day — and what this means for content creation.

Resources and Links:
– The Slow Mo Guys Giant 6ft Water Balloon: https://www.youtube.com/watch?v=j_OyHUqIIOU
– BuzzfeedBlue 13 Oddly Satisfying Pressure Washing Videos: https://www.youtube.com/watch?v=Vcxhylh9XQc
– Simply Nailogical 100+ Coats of Nail Polish: https://www.youtube.com/watch?v=EWHV5IxDuB0

View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s

View in 2 Niche is the new Normal: https://www.youtube.com/watch?v=ddDP9b8cDvY&t=0s&index=21&list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s

Created by: Jessica Hurley
Written by: Kevin Allocca, Matt Anderson, Earnest Petti

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