CPDP 2018: PRIVACY, ADVERTISING, AND TRUST: CAN WE HAVE IT ALL?
Organised by Mozilla
Chair: Raegan MacDonald, Mozilla (BE)
Moderator: Jennifer Baker, EU tech policy reporter (BE)
Speakers: Catherine Armitage, World Federation of Advertisers (BE); Laura Dornheim, AdBlock Plus (DE); Mathilde Fiquet, FEDMA (BE); Estelle Massé, Access Now (BE); Anna Ciesielska, DG CNECT (EU)
Like it or not, there’s no denying that advertising is the dominant business model of the web today. This business model has allowed a range of quality services and websites to operate without requiring direct payment by end users. However, this approach has contributed to a severe erosion of trust in the online ecosystem – evidenced both anecdotally, through statements like “if you’re not paying, then you’re the product”, and practically, through a sharp increase in content blockers. Ad fraud, pervasive tracking, diminishing returns, all further separate the publisher from the user. While advertising itself may not be the problem, the current status quo is unsustainable. So how can we get that trust back? What kind of reforms would make progress towards meaningful changes that would help achieve harmony between user trust and economic business models? This panel will unpack these questions with a view to forging a first step towards a long term, sustainable vision for the future of the web.
– What kind of reforms would make progress towards meaningful changes that would help achieve harmony between user trust and economic business models?
– How can the ad industry benefit from privacy compliance?
– Are there alternative business models that could rival and/or co-exist with advertising?