AdTech Panel: Driving Traffic and Distribution

Direct traffic to Buzzfeed’s website and apps today represents only 23% of it’s content views, with the rest aggregated across other distribution platforms. Publishers today are increasingly counting content views (across channels) instead of page views, a model that asserts that content as king and that distribution is key. With the proliferation of channels in the content space, it’s important for publishers to identify the ideal distribution mix for their content between social, advertorial, content networks, mobile and an array of potential hosts of their content, as well as how to best adapt their content to maximize interaction and conversion. This panel gathers leading media professionals to discuss their best practices for content distribution, and insights on consumer behavior and adoption.

Moderator: Marwan Farah, General Manager – Kuwait of Rlp International
Nour Al Masri, Regional Digital Media Director at Sayidaty Magazine
Dana Al Hanbali, Managing Partner at Beattie + Dane