The New Age of Advertising: Causal Impact

The New Age of Advertising: Causal Impact

Kriil Tsemekhman, Chief Data Officer at Integral Ad Science, describes his personal journey to causality in advertising and unveils Integral Ad Science’s proprietary solution Causal Impact.

Since joining Integral in 2012, Kiril’s team of data scientists and engineers have worked on the industry’s most complex and challenging problems. Under his leadership, the team has developed solutions ranging from comprehensive media quality and risk management data, to best-in-breed fraud detection solution to the industry’s first campaign measurement solution based on causality. A theoretical physicist by training, Kiril holds a Ph.D. from the University of Washington.

This talk was given on September 18, 2014 at Integral Ad Science’s industry symposium, The New Age of Advertising: Measuring Cause & Effect Online, in New York City.

Explore Causal Impact further here: http://integralads.com/solutions/causal-impact/

Videography & Editing by Dan Hirshon
http://www.DanHirshon.com