ReThink 2016 – How Advertising Works Today – Big Data Drives Better Advertising

Day 3 9:30 – 10:30am Main Stage

How Advertising Works Today: 15 Views From the Front Lines

Part 1:Big Data Drives Better Advertising

The Retentive Impact of Mass & Digital Advertising
Gregory Pharo – Director, Marketing and Research, AT&T Mobility

Clean Data, Clear Insights: World-Class Advertising Data Governance
Ashwani Verma – Principal, Advanced Analytics, AT&T Mobility

How Ad Fraud Befouls Measurement and How to Correct
Dr. Augustine Fou, Ph.D. – Chief Marketing Science Officer, The ARF