MarTech 2015 – Adtech Meets Martech Bringing Programmatic In House

Tony Ralph, Director of Ad Technology at Netflix, explains to the #MarTech audience the steps they took to arrive at the decision to build their internal infrastructure by moving programmatic in-house using tested hypothesis and calculating the risks.

Speaker: Tony Ralph, Director of Ad Technology at Netflix

From: MarTech Conference San Francisco, CA. March 31, 2015.

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