GroupM Applies U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World

Having been in the forefront of tackling digital advertising challenges like fraud and viewability, GroupM has no false illusions about what awaits the company and its clients abroad. “As digital grows around the world and complexity sets in the same way as it has here, exactly the same problems occur,” says John Montgomery, Chairman of GroupM Connect North America.