GABBCON NY 2/22/2017 Brand Safety, A Critical Issue For Brand Marketers

GABBCON NY 2/22/2017 Brand Safety, A Critical Issue For Brand Marketers

In the wake of P&G CBO Marc Pritchard’s comments about brand safety, transparency and ad fraud, John Montgomery, GroupM Chairman and SVP Brand Safety sits with Gabe Greenberg, GABBCON CEO to have a candid conversation about the brand safety issues plaguing the market and potential solutions or approaches that every agency or brand must consider.