Set up your expanded text ads for success – Google Best Practices

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Check out the full video series: https://goo.gl/SZMdmq
Want more? Get the full guide here: https://goo.gl/zNNoxZ
Ready to create a text ad? Start here: https://goo.gl/CqBqNM

A well-written ad is only one component of the ad unit that competes in the auction. There are several steps you can take to give your expanded text ads the best possible chance at success. Three things that can make your ads more appealing: ad extensions, keyword insertion and ad customizers

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