How to Optimize Your Ads for In-Store Sales – Google Best Practices
Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/
“In this video, we’ll cover how to optimize your campaigns for maximum return from both online and offline conversions. We’ll show you how to use campaign performance data to fine tune how you invest online so that you can maximize total conversions instead of just online conversions.
For more Google Best Practices for AdWords, go to g.co/GoogleBP”