Forensiq Overview

Forensiq Overview

http://www.impact.com/forensiq Forensiq Is Your Digital Armor – our sophisticated ad fraud detection methods identify malicious activity and allow you to eliminate bad actors so you can optimize your digital spend towards higher quality traffic.

Forensiq uses machine-learning and advanced bot fingerprinting to identify and block ad fraud so you can eliminate costly, ineffectual marketing spend and keep your inventory safe. At the same time, we know fraud is an ongoing battle. Malicious actors will continue looking for new ways to exploit your vulnerabilities. For this reason, our determined team of data scientists continually innovates technologies and strategies to protect your digital spend across the funnel and on every device. Forensiq does all this, while also ensuring ad viewability, domain and app placement integrity, and brand safety.