Ad Tech Tides Are Changing: Market Shift Insights from TBR’s Digital Advertising Technology Research

Ad tech revenue continues to grow and will reach an estimated $47 billion in 2016. Content-led vendors such as Facebook and Google and nontraditional players such as Verizon and Nielsen indicate the era of pure-play innovation is ending as mainstream adoption begins.

On Thursday, Dec. 3, 2015, TBR Vice President of Research Stuart Williams and Senior Analyst Seth Ulinski hosted a webinar addressing the key strategies advertising technology vendors use to win in the ad tech market. The analysts discussed how these strategies vary by business model and highlight those that are most effective. They then answered questions from the audience.

Questions for discussion included:

• What are the key strategies vendors are using in the advertising technology market?
• Which companies are the leaders and laggards in the advertising technology market?
• Which covered segments drove growth in 2Q15?