Write compelling, genuine ad copy – Google Best Practices

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Check out the full video series: https://goo.gl/SZMdmq
Want more? Get the full guide here: https://goo.gl/zNNoxZ
Ready to create a text ad? Start here: https://goo.gl/CqBqNM

As you adjust to the new mechanics of expanded text ads, there are certain things to consider when writing your ad copy itself.
Namely, you want to show value to a user without coming across as pushy. But how can you do that?
+ Rethink your entire ad creative,
+ Craft messaging that focuses on user needs and benefits, and
+ Avoid generic sales language in your ads.

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