Use Dynamic Search Ads to Reach Customers – Google Best Practices

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blog.google/technology/ads/new-advertising-brands/

Reaching people with relevant ads as they search for your products and services can be a moving target. Their queries evolve, your site changes, inventory shifts, you expand your business to new markets. Dynamic Search Ads can be an important tool to help you succeed when stuff changes.
In this video, we’ll cover a couple of key reasons to use Dynamic Search Ads:
1) Reaching customers without needing to maintain a keyword list, and
2) Taking advantage of customized ads.

Check out the full video series:
Using Dynamic Search Ads (DSA) to Reach Customers (https://goo.gl/YF1Odw)
Create DSA Targeting Groups Based on User Behavior (https://goo.gl/gmsSAl)
Exclude Traffic You Don’t Want to Fine-tune Your DSA campaigns )https://goo.gl/PWvfBE)
Combine DSA with Other Tactics to Improve Performance (https://goo.gl/MNppsb)

Want more? Get the checklist here: https://goo.gl/VqyExo

Want to get Google’s official Best Practices right in your inbox? Sign up here: https://goo.gl/0RJBbO

Ready to get started with Dynamic Search Ads (DSA)? Go here: https://goo.gl/BoK2F6