Unskippable Labs: Go Short or Go Long | YouTube Advertisers

At Unskippable Labs, we run experiments in content to understand video advertising. Go Short or Go Long is our third experiment examining the age-old question: How long does your ad need to be? How long does it take to change someone’s mind about your brand in a video ad?

You can get the whole story here: https://goo.gl/cMf3Cs.

Go Short or Go Long tests three different lengths of the same story to explore which ad is the most effective in moving brand metrics.

Want more Unskippable Labs?

Check out our first two experiments: The Mobile Recut, which explores storytelling by recutting a TV ad to see if we could make it more unskippable, and An Ad for the Ages, which explores how people of different ages respond to various types of content → https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7V4f7c4cn436ZCS8x91OF3-

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