#MediaSnack Ep. 6: Recma’s 2015 pitch results, AdFraud, Daily Mail rebates  – from ID Comms TV

#MediaSnack Ep. 6: Recma’s 2015 pitch results, AdFraud, Daily Mail rebates  – from ID Comms TV

01:20 – RECMA’s 2015 pitch results
07:10 – Don’t ignore Ad Fraud
11:14 – Daily Mail rebates

In this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the results of 2015 #MediaPalooza and how that has affected the agency groups’ performances. We also highly recommend reading a long post on Medium by our friend Mikko Kotila  of botlab.io who gives 8 awesome predictions around Ad Fraud in 2016, a must read for any marketer spending money on digital advertising and wondering where their money goes. Finally, we respond to a viewer question about Daily Mail Group’s financial reporting which shows that they “set aside” £26m ($40m) to pay rebates to UK media agencies, this is about 7% of their ad revenue and for the first time gives an official benchmark to UK press rebates.

Podcast version: https://soundcloud.com/id-comms/mediasnack-ep-6-recmas-2015-pitch-results-adfraud-daily-mail-rebates-from-id-comms

Links from the episode:
RECMA 2015 pitch results
http://www.recma.com
http://idcomms.com/notes-from-the-pitch-meeting/

Ad Fraud
Mikko’s article :
Part 1 – https://medium.com/@mikkokotila/eight-ad-fraud-predictions-nobody-in-adtech-wants-to-make-part-1-8c33b896b4b#.12qdksaco
Part 2 – https://medium.com/@mikkokotila/eight-ad-fraud-predictions-nobody-in-adtech-wants-to-make-part-2-93705c5b3c5b#.oi4q9rx9u
Daily Mail rebates
DMGT annual report (page 107) – http://resource.ancreative.co.uk/59dn89c37skc8os80kwok00wkgck0ook/100-51081
http://www.campaignlive.co.uk/article/daily-mail-publisher-set-aside-26m-rebates-agencies-clients/1377595
http://www.mediapost.com/publications/article/265234/daily-mail-shares-rebate-figures.html

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About ID Comms:
ID Comms is a strategic media consulting company, founded in 2009
• We act as a trusted media partner to the world’s leading advertisers, helping them to navigate the complexities of the changing media landscape.
• Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.
• It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that’s what we do.
• We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.

Find us at http://www.idcomms.com
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