How to Drive Store Sales With AdWords – Google Best Practices

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

“A customer’s interaction with you can start online and then finish in store. This video series will show you how to enhance and target your online ads to drive offline sales and how to optimize them for success. We’ll cover:
– How to set up your keywords to capture local searches
– How to enable location extensions for your ads
– How to reach customers near your location extensions
– How to measure the offline performance of your online ads
– And finally how to optimize your campaigns using those metrics

For more Google Best Practices for AdWords, go to g.co/GoogleBP”