Holding All The Marketing (And Ad) Tech – Panel Discussion
Session abstract: As agency holding companies look to connect their clients to new ad and marketing technology – including trading desks – opportunities and challenges arise. Service-side executives charged with tech strategy explore what they see in the year ahead.
Arun Kumar, Global President, Cadreon (IPG)
Matt Sweeney, CEO North America, Xaxis (WPP)
Art Muldoon, CEO, Accordant Media (Denstu Aegis Network)
Moderator: Zach Rodgers, Executive Editor, AdExchanger”