ad:tech New Delhi,2013,Bettina Sherick,SVP Digital Strategic Marketing,20th Century Fox Intl,Keynote

Bettina Sherick, SVP Digital Strategic Marketing, 20th Century Fox International keynotes on Marketing The Cinema Experience In A Digital World.With the wide variety of digital entertainment choices, marketing the cinematic experience has become more challenging than ever. Hear Bettina’s views on how film marketers should leverage the proliferation of digital devices for marketing purposes and at the same time, convince consumers to disconnect and experience films on the big screen?