Taptica says General Data Protection Regulation law will benefit ad-tech industry

Sharon Reisner, chief marketing officer of Taptica International PLC (LON:TAP) tells Proactive that new EU General Data Protection Regulation (GDPR) law does make a few dramatic changes to the existing rules on privacy.
Sharon Reisner said: “For us complying with the GDPR was more of an operational effort, than a technological one. Overall, GDPR has little effect on our business.”