Newsweek Fraud Allegations Lose Advertising Partners

The Wall Street Journal reports that some ad-tech companies have severed ties with Newsweek Media Group amid allegations that several of NMG’s websites have pedaled fraudulent traffic. Fraudulent traffic allegations could discourage other brands from advertising on the company’s sites. The findings signal that Newsweek and IBT have risky ad inventory, and brands could be wasting ad spend by running campaigns on NMG’s properties. In September 2017, the Financial Times found 25 ad exchanges selling inventory purporting to be FT.com’s.
http://www.businessinsider.com/newsweek-losing-advertising-partners-amid-fraud-allegations-2018-3

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