Google Online Marketing Bootcamp (2nd online session) —Understanding how search advertising works

Google Online Marketing Bootcamp runs over 8-9 weeks. The program consists of 5 sessions: 1 face-to-face kick-off session + 4 YouTube live sessions designed to support student progression through the Google Online Marketing Challenge competition. This is the 2nd YTL session. To find roles at Google, head to https://g.co/studentcareers
**As this was a live video, the sound wasn’t awesome. Apologies!**
Today’s session covers:
Where ads can appear
What advertisers pay
Ad formats
Ad and site quality