Measuring Quality – Panel Session
“Session recording from Industry Preview 2017 #IP2017
Session abstract: Advertisers can now insist on buying only high-quality digital ad impressions, a key macro-innovation of the last two years. Our power panel of CEOs from the top independent measurement firms will explore the key technology imperatives and customer needs that are defining their growing niche. We will touch on viewability, fraud measurement, time-in-view and other nuances of the verification space.
Scott Knoll, CEO, Integral Ad Science
Wayne Gattinella, CEO, DoubleVerify
Jonah Goodhart, CEO, Moat
Michael Tiffany, CEO, WhiteOps
Moderator: Allison Schiff, Senior Editor, AdExchanger”
