Facebook Advertising Tips and Tricks for Small Businesses
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Facebook’s ad targeting enables you to drill down to any audience. With more than 2 billion monthly active users, every consumer market imaginable is on Facebook. The Social Network is simply too big to ignore – yet that’s exactly what so many small businesses are doing.
If you’re ignoring opportunity through paid Facebook ads, chances are you’ve been burned in the past – and we get it, a lot of advertisers have been. This is a common problem for many novice advertisers, which stems from the fact that figuring out the basics of Facebook advertising is relatively simple. And while simple is often good, it’s not in this case.
The ease and simplicity of Facebook’s entry-level ad products has created a problem – just about any motivated SMB owner can hop on Facebook and figure out how to boost a post. But using the standard “Boost Post” feature isn’t likely to generate significant sales.