ad:tech New Delhi,2013, Opening Keynote by Wendy Clark,The Coca-Cola Company

Wendy Clark (Senior Vice President, Integrated Marketing Communications and Capabilities, The Coca-Cola Company) delivered the Opening Keynote Presentation on Coca-Cola’s Liquid & Linked Marketing. She shared how Coca-Cola is fueling innovation throughout their marketing by creating Stories (brand content, brand experiences, brand conversations) that Spread through Owned, Earned, Shared and Paid media all to create a Shared Value for themselves, supply chain, communities in which they operate and the world at large.