Trade Desk CEO Jeff Green on ad fraud, connected TV, China and the data marketplace
For marketers, it’s likely that their digital advertising budgets will flow through Trade Desk at some point since the buy-side programmatic platform grabbing share in areas such as connected TV, Web, mobile and audio.
Trade Desk, an independent ad platform, delivered strong third quarter revenue growth and earnings as it competes against giants for a piece of the ad revenue pie.
For marketers, Trade Desk has become a key partner due to its independence, buy-side focus and customer service. The company reported third quarter net income of $10.2 million, or 23 cents a share, on revenue of $79.4 million, up 50 percent from a year ago. Trade Desk recently launched a successful IPO.