Show report, Day 1: ad:tech NY 2009

David Spark here from ad:tech NY 2009. Here’s my show report from the middle of day one at ad:tech. There was so much going on and so much to see, this is just a sliver of what I saw. I’ll have lots more reporting tomorrow. But I think Martin Sorrell, CEO of WPP probably had the best summation of the industry. I’ll be posting some videos of his presentation shortly. But he focused on the need to spend more in digital, focus on international markets, innovation, brand, and corporate responsibility.