Marketing Industry Chief: Ad Fraud Must Be “Put to Its Death”

Marketing Industry Chief: Ad Fraud Must Be “Put to Its Death”

Speaking in blunt terms, Bob Liodice, President and CEO of the ANA, the nation’s trade association for marketers, says that his group as enough and wants no part of criminal activity where dollars are being diverted in various ad fraud scenarios. He says the industry needs to deal with this effectively and that fraud needs to be “put to its death.”