App Marketing / Better Ads and Fraud Prevention

In 2016, the app store brought in $50 billion with $12 billion going to user acquisition. An estimated 10-40% of that was earned fraudulently. Learn how AppOnBoard is combating fraud and validating that a human is interacting with every brand ad.

Thank you to Jonathan Zweig (AppOnboard) for presenting at this mobile app marketing event at SXSW 2017.