Why customer service is vital to advertising technology

AdGear Answers is a video series that answers questions about the ad tech industry. In this instalment, AdGear’s Senior Director of Client Services Alexandre Guertin-Aird explains the importance of the customer service team.

AdGear is a digital advertising technology company that offers a full ad technology stack with a demand-side platform, a supply-side platform, audience data management solutions, ad serving infrastructure, attribution modeling and analytics, and a variety of retargeting offerings. Used in combination or as standalone technologies, AdGear platforms and solutions provide advertisers, agencies, publishers, networks, and e-commerce operators with cutting-edge solutions for buy- and sell-side digital marketing.