Sanoma Talks #26 ~ Advertising Technology
On Monday October 30th, Sanoma Technology organizes the 26th edition of its bi-monthly TechTalks session with food and drinks.
The topic of the event is advertising technology.
*Jan Träskelin* – head of advertising technology, Sanoma: _The technology stack of a media ad network_, case Sanoma
Sanoma is a front-running media and learning company impacting the lives of millions every day. Sanoma provides consumers with engaging content and offers unique marketing solutions to business partners.
*Otto Hilska* – VP of Engineering, Smartly.io: _Performance marketing on Facebook_, the technology stack
Smartly.io automates Facebook and Instagram advertising at scale for leading global advertisers like eBay, Lazada, Hopper, TechStyle, and SkyScanner.
*Kaisa Salakka* – Product Director, UnityAds, _Unity: The technology behind in-game advertising_
Unity Ads enables publishers to integrate video ads into mobile games in a way that both increases player engagement and puts more money in the game developer’s pocket over the gamer’s lifetime.
Petri Vatanen – Director of Digital Operations, Dagmar: The tech stack of a media agency. Dagmar is Finland’s largest marketing agency and works closely with their ad tech partners.
