Fulgoni discusses online ad fraud. Yankees research betrays “rebuilding” desire. (RBDR 08.22.2016)

Today on RBDR: 1) Online advertising fraud receives focused treatment from comScore CEO Gian Fulgoni in the June 2016 Journal of Advertising Research. 2) The “research” the New York Yankees relied on to trade some of their most valued players and admit to their fans that they are in rebuilding mode.

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